Text Messaging

Think that text messaging doesn't matter to your business?  Think again.

Text messaging

97% of mobile phones can send and receive text messaging.  This means you are one SMS (text message) away from acquiring, engaging or serving a customer wherever they are.

What can you do with 164 characters?  Well, just ask Twitter.

Text messaging is not a great medium for brand building - or any in depth communication of any kind.  What it is great for, however, is providing a ubiquitous, convenient and easy tool to:

  • capture new leads and customers;
  • keep current customers up-to-date on things they want to know;
  • keep your staff connected to real-time issues and opportunities.

text-messaging-1The most important thing about text messaging is you don't need a computer - or a smart phone - to do it.   Anyone with any phone can type in a shortcode + key word and start interacting with your company.   And when they do, they are usually serious:  mobile is an action medium.

Having a text message service option for your business is not expensive or complicated.  But the pay-off can be big in getting you connected to customers on the one device they carry with them everywhere.

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