Text Messaging
Think that text messaging doesn't matter to your business? Think again.
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97% of mobile phones can send and receive text messaging. This means you are one SMS (text message) away from acquiring, engaging or serving a customer wherever they are.What can you do with 164 characters? Well, just ask Twitter. Text messaging is not a great medium for brand building - or any in depth communication of any kind. What it is great for, however, is providing a ubiquitous, convenient and easy tool to:
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The most important thing about text messaging is you don't need a computer - or a smart phone - to do it. Anyone with any phone can type in a shortcode + key word and start interacting with your company. And when they do, they are usually serious: mobile is an action medium.
Having a text message service option for your business is not expensive or complicated. But the pay-off can be big in getting you connected to customers on the one device they carry with them everywhere.
