Social Media Becoming the Primary Traffic Driver for Content Sites
Not very surprising, but this article is a good illustration backed by data from this posting on All Things Digital:
It would be interesting to compare this to e-commerce focused sites - where my own very limited sampling shows perhaps only 5% - 10% of traffic coming from Social Media - but certainly growing.
But there is no doubt that if you are in the content biz (like Honorvet), social media should be your #1 priority and marketing investment.